Remember Felix & Norton?

September 21, 2010 · 3 comments

in General Food,Street Food

There’s nothing more classic than a good cookie. One that’s soft, buttery, chewy, and sweet you never want it to end. When I was a kid, there was no other cookie like Monsieur Felix & Mr. Norton.  I can remember walking into the original store on Queen Mary road and being drawn in by the bakery’s intoxicating smell. I was able to pick out the melting chocolate, the warm dough, and the sweet caramel out of the air. If you were at a party and that little white box with Felix & Norton logo was there, it was impossible not to pounce on the treats inside…before they were served. I got into trouble for that all the time. It’s heaven in cookie form.

Since 1985, they were simply the best. They were easily the go-to cookie when anyone needed a fix. Over a few years, the Felix & Norton brand grew immensely, and so a cookie empire was born. Stores opened all over Quebec and some in Ontario. They started franchising and business was booming. Then they made a deal with the Sweet Factory which would allow the popular candy store and Felix & Norton to coexist in one location. But something happened over time. Nobody really knew what it was, but the small cookie empire slowly began to fade away. Locations closed, even the one on Queen Mary, the cookies were overshadowed by a health food revolution, and many seemed to turn to other options. But, those who knew it, never forgot about them. Including me.

It was brought to my attention a little over a year ago that there is a truck that drives around to various events selling cookies that are freshly baked in the ovens built in on board. Then I found out that they were selling Felix & Norton treats. THEN I found out that the cookie company never went away and the original founders were behind this all along. It’s called Urgence Biscuit. They drive around the city and park at various events where they bake and sell fresh cookies. Also, the truck is solar powered and runs on clean-burning propane fuel for an environmentally friendly touch.

A few weeks ago they were at the St-Laurent street festival and I had to sample a few of my favorites (descriptions are from their website): Caramel (a golden cookie heaped with buttery caramel, ground almonds, and chunks of milk chocolate), and Macadamia and White Chocolate (Delicious macadamia nuts blended with white chocolate chunks in a delicate golden cookie). Both were absolutely heavenly. Buttery, sweet, chewy, and melt in your mouth heavenly!

If you are in the mood for a Felix & Norton cookie, have no fear. You will be able to bake your own since their new cookie dough will be available in IGA grocery stores starting in November. It will be in a ready-to-bake frozen format using the original recipes.

For some of you, this cookie may be a sweet memory. But for me, it’s much more. Just seeing the Felix & Norton logo immediately brought back memories of my childhood. Up until now, I realized Felix & Norton never really went away; they just took a little break. Welcome back to the best cookie in the world. I’m so happy you’re here.

To catch up on where Urgence Biscuit will be next, visit their calendar of events here.

Also, you can check out both their websites: Felixandnorton.ca and Urgence-biscuits.com.

 

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{ 3 comments… read them below or add one }

Jackie September 22, 2010 at 6:38 pm

OMG we lived on Coolbrook and LOVED that store on Queen Mary. When we moved to Toronto there was one on Yonge St but it disappeared.
These were the best ever.

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Evelyne@CheapEthnicEatz September 27, 2010 at 4:43 pm

Oh what a trip down memory lane. Felix & Norton! Loved them and so happy you found them again…will hunt this truck down hehe.

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Jonah September 30, 2010 at 10:10 am

There are still 2 locations in Montreal that I know of!
1) Alexis Nihon Plaza, in the basement.
2) Plaza Cote Vertu, next to the McDonalds.

Both are part of Sweet Shops.
Enjoy!

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